After successfully completing your focus group, you will be paid by a virtual reward, cash, or check.
A focus group is a small, in-depth discussion group of 6–12 people led by a market research professional to discuss participants’ opinions of concepts, products, or services. After the focus group, participants are compensated for their time and opinions! We recruit groups to weigh in on a variety of topics, from beverages and gaming to politics.
Yes! We recruit for all kinds of studies, including phone interviews, web interviews, taste tests, in-home interviews, new app testing, and mock juries.
Marketing research revolves around gathering the opinions of individuals who either use or do not use certain products or services, or fit certain demographics. There are times when your answers will not meet the criteria needed for a particular study. Our clients set specific requirements for each study, and we screen participants to make sure we meet them.
If you have been selected to participate in a focus group, you will be contacted by phone and email.
Look toward the bottom of any email we sent you, and you should see a link to “Unsubscribe.”
The demographic criteria varies per focus group, and is determined by the companies that sponsor the research, i.e., McDonald’s, Microsoft, Tesla, etc. Unfortunately, we don’t have any control over this.