Nelson Recruiting is a family owned and operated market research recruitment service based in Los Angeles. We have been in business since 1980, making us one of the most established and experienced recruiting houses in the country. We constantly strive for perfection in providing the highest quality in recruitment and client service. The success of your project is our number one priority. Our large, diverse database covers the entire United States, it is ever-growing and we maintain it meticulously.

We understand that having great respondents is the foundation of effective research, so we focus on getting you the right participants, and our show rates are excellent. We are flexible, and deliver the results you need with speed and accuracy. We are the experts in jury recruitment and have quota management down to a science.

Our well-appointed recruiters are trained individually by Steve and Jessica Nelson, and are compensated based on recruiting qualified, quality respondents who participate. We have Latino recruiters so we can take on Spanish speaking recruits as well.

Steve and Jessica Nelson have been running the company since 2000 (they were only 22 years old when they took over). In 2016, the company acquired Natalie Rettberg as its Business Development Director and COO. Since Natalie has been with the company NRS has seen tremendous growth. In early 2019, the company acquired John Skidmore as its CEO and since then the company’s staff size has nearly doubled. Kelly Skidmore joined as our Quality Assurance Manager and our show rates and quality are better than ever.

Security of information is extremely important to us and all staff members follow the Insights Association Code of Standards and Ethics. We also have our own set of rigorous security procedures in place to protect the entire recruitment process. When you choose NRS you will get nothing less than 100% honesty and effort!

Steven Nelson



Steve has over 27 years of experience in market research. He started as a kid passing out flyers for his mother, who opened the business in 1980. Over the years he has personally recruited for every possible type of study and has watched the industry change and bend with the times – he’s seen it all! Steve holds a BS in Business and Marketing

Steve understands the recruiting business like no other. Learning how to deal with clients and respondents effectively over the phone at such a young age has attributed much to his success, and his enthusiasm and pursuit for excellence reaches every corner of his business.

Steve’s passion is baseball (watching and playing) and he is very competitive on and off the field. In his free time, he enjoys surfing, fishing and spending time in the outdoors with his family of five.

Chief Executive Officer

John Skidmore


Jessica Nelson

Vice President

Vice President

Jessica Nelson is a Senior Market Research Project Manager at Nelson and Skidmore LLC. Jessica meticulously fulfills an established and crucial managerial role in the daily performance of Nelson and Skidmore.

Jessica has 20+ years of experience in the Market Research Field and has an extensive professional and vocational history within the Market Research Community. Notably, Jessica executed a critical role in the implementation of the foundation and sustained success of Nelson Recruiting LLC and during its expansion into Nelson and Skidmore LLC.

Jessica is the proud mother of 3 sons, happily married and has maintained a residence within Southern California for 40+ years; she enjoys gardening, fishing and spending time with her family in the great outdoors.

Chief Operating Officer

Natalie joined the team at Nelson in early 2016. She brings over 12 years of industry experience, previously working in project management in Chicago and as president of a top rated marketing research facility in San Francisco. She holds a BS in Marketing from Arizona State University and a Master’s in International Relations from IBEI in Barcelona.

Natalie’s greatest strengths are in client service, and she always strives to provide our clients with the best possible experience and truly enjoys making and nurturing relationships. Her primary focus is to grow the business while still maintaining the family spirit that Nelson is known for.

In her free time Natalie loves to travel, read, and spend time with her husband.

Natalie Rettberg


Kelly Skidmore

Business Development

Business Development

Business Development

Melissa has been in the recruiting business for over 10 years. She started off as a recruiter; locating respondents for legal studies, television and food focus groups, tech research, and political studies to name a few. While recruiting, she built strong client to respondent communication skills, which gave her the understanding of how important every respondent is for each project.

Throughout Melissa’s growth and development in the market research world, she has taken on new responsibilities as a Project Manager and Business Development Manager. Melissa is 100% hands on, overseeing every project, making sure our project managers and recruiters are doing an amazing job.

Outside of market research, Melissa is an NCAA athlete. She has a Bachelor’s degree in Education with an emphasis on Mathematics. She is a military spouse of 15 years and mother of 2 children. She has lived throughout the United States, as well as overseas in Europe. This has fueled her passion for travel, culture, and adventure.

Melissa Webster

Business Development