Recruiting for Online Web Groups & In-Depth Interviews (IDIs)

We specialize in recruiting high-quality participants for online web groups and  in-depth interviews, ensuring each individual is carefully screened and aligned with your study’s objectives.

Recruiting for In-Depth Interviews

Online Web Groups & IDIs

Finding the right participants is essential to collecting meaningful, one-on-one insights. We go beyond surface-level criteria to recruit individuals who truly reflect your target audience—considering factors like demographics, attitudes, behaviors, and experiences. Our thorough vetting process ensures you receive thoughtful, articulate participants who are fully qualified, unbiased, and ready to share in-depth feedback.

We are your partners in research, customizing our approach to fit your study’s specific goals and audience. Here’s how we help:

IDI Recruitment

We recruit articulate, thoughtful participants for in-depth interviews. Each individual is carefully screened to ensure they meet your target criteria and can provide meaningful, one-on-one insight.

Project Management

Our project management is proactive and detail-focused. From initial planning to final deliverables, we keep your study on track and aligned with your objectives every step of the way.

Tech & Interview Support

Whether your interviews are in-person or remote, we handle all logistical and tech support—from scheduling and platform setup to ensuring participants are prepped and ready to engage.

“We are truly impressed with your ability to find great recruits and adapt on the fly.”

Consumer Insights Firm

Supporting Your In-Depth Interview Research

We support your IDI research with expert recruitment and a proven, detail-oriented process. Our team sources articulate, thoughtful participants who align with your study goals and meet your specific screening criteria. With decades of experience in qualitative research, we understand what it takes to deliver meaningful, one-on-one insights that drive strategic decisions.

While recruitment is our core focus, we also provide logistical and technical support to ensure your interviews run smoothly from scheduling to final wrap-up.

1. Project Kickoff

We align on your research objectives, ideal participant profile, and interview format to ensure a targeted, effective recruitment strategy.

2. Pre-Screen Campaign & Targeted Outreach

Using your screener, we launch a custom recruitment campaign—leveraging digital, phone, and community outreach to identify qualified candidates.

3. Pre-Qualifying & Vetting

Each participant is personally screened for relevance, availability, and ability to provide thoughtful, in-depth feedback.

4. Confirmation & Communication

Our structured confirmation process ensures participants are fully prepared, with clear communication and scheduling coordination throughout.

5. Interview Day Support & Post-Study Wrap-Up

We assist with scheduling logistics, day-of check-ins, and any last-minute changes—plus ongoing support if additional participants are needed.

Participate in an In-Depth Interview

Get paid to share your thoughts and experiences in a one-on-one interview. Your feedback helps shape products, services, and ideas.