The Different Types of Focus Groups
Focus groups come in many shapes and sizes. While the format may feel familiar—small group, guided discussion, open sharing—the actual purpose and content of each...
What to Expect in a Focus Group
If you’ve been invited to join a focus group, congratulations—your opinion is about to make a real impact. Focus groups are a powerful tool used...
What is a Focus Group?
If you’ve been invited to participate in a focus group, you might be wondering: What exactly is it—and why does my opinion matter so much?
What is a Consumer Focus Group?
Consumer focus groups are structured discussions where a small group of people, representing a target market, discuss a product, service, or brand. These groups provide...
What is a Public Policy Focus Group?
Public policy focus groups discuss and provide feedback on public issues, policies, or proposed legislation. These sessions help policymakers understand public sentiment, potential challenges, and...
What is a Legal Focus Group?
A legal focus group is a mock jury or group of individuals selected to simulate a trial-like environment. Participants provide feedback on legal arguments, case...
Are Focus Groups Helpful?
With such a unique set of pros and cons, you may be wondering if focus groups are actually helpful when conducting research. The short answer?...
Different Types of Market Research
Understanding your audience is key to making data-driven decisions. Market research methods help you gather critical feedback, whether you are creating a new product or...
What is a Focus Group?
A focus group is a form of qualitative research where a small, diverse group of participants is guided through a structured discussion by a trained...
What is Qualitative Research?
In today’s business landscape, numerical data alone isn’t enough. To shape stronger messaging and make smarter decisions, companies must understand the why behind consumer behavior–that’s...