What is a Consumer Focus Group?
Consumer focus groups are structured discussions where a small group of people, representing a target market, discuss a product, service, or brand. These groups provide...
What is a Legal Focus Group?
A legal focus group is a mock jury or group of individuals selected to simulate a trial-like environment. Participants provide feedback on legal arguments, case...
Are Focus Groups Helpful?
With such a unique set of pros and cons, you may be wondering if focus groups are actually helpful when conducting research. The short answer?...