Frequent Asked Questions (FAQs)
Find answers to your important recruitment questions.
Frequently Asked Questions
Yes! We love referrals. If you know someone who would be an excellent fit for a study, send them our way - they just need to sign up through our form.
Frequently Asked Questions
Absolutely. We’re known for our speed and flexibility. If you have a tight deadline, let us know—we’ll jump into action right away.
We recruit nationwide across the U.S. for both local and national projects. Whether your study is in a major metro or a more rural market, we’ve got you covered.
Research Resources
Top 5 Myths About Joining A Focus Group
Do you think focus groups are time-consuming, intimidating, or challenging to qualify for? Discover the top 5 myths about participating in focus groups and what...
What Are The Best Formed Focus Groups?
Discover what makes a well-formed focus group, from participant selection to moderation style. Learn how structure, diversity, and strategy create stronger insights.
Define Focus Group in Government
Learn how government agencies use focus groups to gather public input, shape policy, and improve services. Explore their role, format, and real-world applications.
What is Another Phrase for a Focus Group or Core Team?
Looking for alternatives to the term focus group or core team? Explore similar phrases used in market research, business, and policy discussions and when to...
Common Focus Group Questions
Learn what questions are frequently asked in focus groups, why they are essential, and how they differ depending on the industry. Prepare for your next...
What Happens to My Data?: Personal Information Safety in Focus Groups
Identify how focus groups use your data and ways to ensure your personal information is secure.
Why Do Focus Groups Exist?: Purpose and Origins of Focus Groups
Discover the purpose of focus groups–who uses them, why they are used, the benefits, and the challenges.
Are Focus Groups a Scam?: How to Identify and Avoid Scammers
Discover ways to identify and avoid focus groups scams, and learn how legitimate focus groups benefit both organizers and participants.
The Different Types of Focus Groups
Focus groups come in many shapes and sizes. While the format may feel familiar—small group, guided discussion, open sharing—the actual purpose and content of each...
What to Expect in a Focus Group
If you’ve been invited to join a focus group, congratulations—your opinion is about to make a real impact. Focus groups are a powerful tool used...
What is a Focus Group?
If you’ve been invited to participate in a focus group, you might be wondering: What exactly is it—and why does my opinion matter so much?
What is a Consumer Focus Group?
Consumer focus groups are structured discussions where a small group of people, representing a target market, discuss a product, service, or brand. These groups provide...
What is a Public Policy Focus Group?
Public policy focus groups discuss and provide feedback on public issues, policies, or proposed legislation. These sessions help policymakers understand public sentiment, potential challenges, and...
What is a Legal Focus Group?
A legal focus group is a mock jury or group of individuals selected to simulate a trial-like environment. Participants provide feedback on legal arguments, case...
Are Focus Groups Helpful?
With such a unique set of pros and cons, you may be wondering if focus groups are actually helpful when conducting research. The short answer?...
Different Types of Market Research
Understanding your audience is key to making data-driven decisions. Market research methods help you gather critical feedback, whether you are creating a new product or...
What is a Focus Group?
A focus group is a form of qualitative research where a small, diverse group of participants is guided through a structured discussion by a trained...
What is Qualitative Research?
In today’s business landscape, numerical data alone isn’t enough. To shape stronger messaging and make smarter decisions, companies must understand the why behind consumer behavior–that’s...