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Nelson Recruiting

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Recruit Participants for Your Research

Get the right participants with our expert recruiting.

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Why Trust Nelson Recruiting?

Recruiting Since 1980

Since 1980, clients have trusted our unmatched recruiting expertise. Passionate about marketing research and client success, we deliver on time and to exact specifications, for both online and in-person research. Our highly trained team specializes in consumer research and also excels in jury research, as well as other various methodologies.
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Where We Recruit

Anywhere in the U.S.

Wherever you are in the U.S. or Canada, we can recruit for you; our nationwide database covers large metro markets, mid-size markets, and rural areas. We’ve successfully recruited in the country’s largest cities — like Los Angeles — and some of the smallest — like North Pole, Alaska.

Where We Recruit

Anywhere in the U.S.

Wherever you are in the U.S. or Canada, we can recruit for you; our nationwide database covers large metro markets, mid-size markets, and rural areas. We’ve successfully recruited in the country’s largest cities — like Los Angeles — and some of the smallest — like North Pole, Alaska.
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Studies We Recruit For

Mock Juries

Shadow Juries

Voter Studies

Qual Boards

Consumer Focus Groups

IDIs

Shop Alongs/In-Homes

Community Attitude Surveys

Usability Testing

Taste Tests

Your Research is Unique

To help along the way, we offer:

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  • Tech checks
  • On-site hosting
  • Community attitude surveys
  • Digital incentive payments
  • And more

Thank you so much for your work on this one. I know it was tough — but the projects couldn’t have gone better. We very much appreciate everything you do.

Consumer Insights Firm

Our Proven Process

Built on Decades of Experience

At Nelson Recruiting, we’ve been specializing in qualitative research recruitment since the 1980s—and our process reflects that depth of experience. Every project is unique, which is why we take a customized, hands-on approach tailored to your needs. From project kick-off to the day of research, we’re with you every step of the way.

Our proven five-step process ensures we deliver reliable, high-quality participants—on time and on spec—with clear communication and personal support throughout. When you partner with Nelson, you’re not just getting recruits—you’re getting peace of mind.
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1. Project Kickoff

We begin by understanding your goals, target audience, and timeline. Whether it’s a mock trial, focus group, or community attitude survey, we collaborate closely with you to define the ideal participant profile.

2. Pre-Screen Campaign & Targeted Outreach

Once we receive your screener, our team will launch a custom pre-screen recruiting campaign. We use phone, digital, and community-based outreach to connect with qualified participants who meet your criteria.

3. Pre-Qualifying & Vetting

Our experienced recruiters carefully screen each participant. We verify key criteria, double-check availability, and ensure they meet your project’s specifications—no shortcuts, ever.

4. Confirmation & Communication

We use our strict 3-step confirmation process to ensure the highest possible show rates. Participants receive clear instructions and timely reminders, and we keep you in the loop with regular updates and a detailed roster—so you’re never left guessing.

5. 24/7 Support & Post-Study Wrap-Up

After the project wraps, we disperse incentives quickly.

Our Expertise

Jury Research

Finding the right mock jury is crucial, and we work tirelessly to recruit participants who reflect the actual jury in age, gender, background, and more. We thoroughly vet recruits, add extra screening when needed, and rescreen to ensure consistency.

Public Policy

We have extensive expertise in political research, and can work with you to make sure your campaign or organization can test its message with the voters and demographics you want to reach. Swing voters and low propensity voters are a few of the targets we can reach.

Online Research

We’ve been recruiting for online studies for many years, so the shift from primarily in-person to primarily online was seamless for us. We handle the administrative work typically done by facilities onsite.

I know the recruitment was challenging, but the end result today was terrific…

Thanks again for all your hard work and please thank your team as well. Great recruiting!
Consumer Insights Company

Research Resources

Nelson Recruiting runs on the concept that knowledge is power. Whether participating in a focus group or hosting your own research, find your answers in our library of resources.

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Are Focus Groups Helpful?

Client Resources

With such a unique set of pros and cons, you may be wondering if focus groups are actually helpful when conducting research. The short answer?...

Read More

Different Types of Market Research

Client Resources

Understanding your audience is key to making data-driven decisions. Market research methods help you gather critical feedback, whether you are creating a new product or...

Read More

What is a Focus Group?

Client Resources

A focus group is a form of qualitative research where a small, diverse group of participants is guided through a structured discussion by a trained...

Read More
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Frequently Asked Questions

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Our Company

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Our Work

  • Recruiting for Mock Juries
  • Recruiting for Shadow Juries
  • Recruiting for Voter Studies
  • Recruiting for Qual Boards
  • Recruiting for Consumer Focus Groups
  • Recruiting for IDIs
  • Recruiting for Shop Alongs
  • Recruiting for Community Attitude Surveys
  • Recruiting for Usability Testing
  • Recruiting for Taste Tests

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