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Your Partners in Knowledge

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Knowledge is Human

Our Philosophy

At Nelson Recruiting, we believe research is only as strong as the people behind it. Knowledge is human, and real insights come from real people—engaged participants who reflect the true diversity of your audience. That’s why we take a meticulous, thoughtful approach to recruitment, ensuring that every study is filled with qualified, reliable, and genuinely invested individuals who bring depth and authenticity to your research.

For over four decades, we have been a trusted partner in market research, delivering participants who don’t just meet criteria—they enhance the conversation. We know that behind every focus group, in-depth interview, or survey, there’s a bigger purpose: to shape products, policies, and decisions that impact lives. We take pride in being the bridge between researchers and the voices that matter, ensuring every study is built on trust, integrity, and meaningful human connection.

Our Values

Authenticity

Quality

Reliability

Diversity

Inclusion

Our Story

What is Nelson Recruiting?

Great research isn’t just about data—it’s about people. At Nelson Recruiting, we bridge the gap between questions and answers, ensuring that every study is filled with real voices, authentic experiences, and human insights that matter.

For over four decades, we’ve pioneered a people-first approach to market research recruiting, where knowledge isn’t just gathered—it’s cultivated through genuine human experiences. Our meticulous process goes beyond filling quotas; we hand-select participants who bring real perspectives, ensuring research that is as authentic as the people behind it.

We believe knowledge is human, and that’s why our high-touch, personalized approach matters. We guide every participant with care, creating a seamless, secure experience while delivering unmatched precision for our clients. With a nationwide reach and a deep commitment to quality, transparency, and ethical standards, Nelson Recruiting doesn’t just find participants—we foster the connections that make research meaningful.

What We Offer

At Nelson Recruiting, we manage and fulfill all of your research recruitment needs.

Personalized Recruitment

We believe personalized recruiting is essential to meaningful research. 

24/7 Project Management

Our partnership approach translates to around-the-clock project support.

Real, Human Perspectives

We believe knowledge is human. Our recruiting provides the best candidate for your research.

Additional Hosting Support

Our services go beyond recruiting, helping with on-site hosting and tech checks.

The Nelson Difference

Discover how Nelson differs from the competition.

  • Human-centered approach
  • High-touch, personalized recruiting
  • Security & compliance first
  • Nationwide, diverse database
  • Expert-led, not automated
  • Participants are people, not numbers

Our team

Your Partners in Knowledge since 1980

Our team is driven by personal client needs. Since 1980, we have focused on delivering exceptional research participants for monumental studies, shaping businesses forever.
Meet Our Team
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    Steven Nelson

    President

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    Jonathan Skidmore

    Chief Executive Officer

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    Natalie Rettberg

    Chief Operating Officer

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    Jessica Nelson

    Director of Project Management

Steven Nelson

President

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Calabasas, CA

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Steven Nelson has over 27 years of experience in market research. He got his start as a kid, passing out flyers for his mother, who launched the business in 1980. Over the years, he has personally recruited for every type of study and watched the industry evolve. Steve holds a Bachelor of Science in Business and Marketing.

With a strong understanding of both clients and respondents, Steve learned early how to build lasting relationships — a skill that continues to drive his success today. His enthusiasm for the business and pursuit of excellence can be felt in every part of the company.

Outside of work, Steven’s passion is baseball — both watching and playing — and he brings a competitive spirit to everything he does. In his free time, he enjoys surfing, fishing, and spending time outdoors with his family of five."

Jonathan Skidmore

Chief Executive Officer

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Edmond, OK

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For over two decades, Jon Skidmore has been a key executive in developing a variety of successful businesses throughout the Los Angeles area. His professional insight and dedication have been instrumental in securing funding for numerous start-up ventures and driving long-term growth.

At Nelson Recruiting, Jon is responsible for developing business models, creating new revenue streams, and overseeing daily operations. By implementing best-practice operational strategies, he has helped propel the firm's rapid growth while strengthening its 40-year reputation for delivering a personalized, high-quality recruiting experience.

Outside of work, Jon is deeply committed to his family. He can often be found on the sidelines of wrestling mats, supporting his sons and daughters at local and national competitions. Family outings and shared experiences fuel his passion for success, both as a family man and a business leader. Jon’s leadership, focus, and vision continue to drive the company’s evolution and success.

Natalie Rettberg

Chief Operating Officer

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Scottsdale, AZ

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Natalie Rettberg joined the team in early 2016, bringing over 13 years of experience in the marketing research industry. She previously led project management teams in Chicago and served as president of a top-rated marketing research facility in San Francisco. Natalie holds a Bachelor of Science in Marketing from Arizona State University and a Master of Arts in International Relations from IBEI in Barcelona.

Known for her dedication to client service, Natalie is passionate about delivering exceptional experiences and building strong, lasting relationships. Her leadership has been instrumental in growing the firm while maintaining its family-oriented spirit. She has also enhanced operational efficiency by implementing streamlined internal systems that support the team’s success.

Outside of work, Natalie enjoys traveling the world, reading, and hiking. Whether in the office or outdoors, she brings curiosity, focus, and heart to everything she does, making her an invaluable part of the team.

Jessica Nelson

Director of Project Management

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Calabasas, CA

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As the leader of Nelson Recruiting’s project management department, Jessica Nelson plays an essential role in the firm’s daily operations and long-term success. She brings exceptional organizational skills, meticulous attention to detail, and a steady leadership presence to every project she oversees.

With over 20 years of experience in the market research industry, Jessica has built an extensive career within the community. She has been instrumental in helping establish the firm’s foundation and in sustaining its reputation for excellence over the years.

Jessica is a proud mother of three sons and has been happily married for many years. A Southern California resident for over four decades, she enjoys watching her sons compete in sports, cheering on her favorite MLB and NFL teams, and spending time outdoors. Whether by the coast or at a ball field, family time is a top priority and source of inspiration in her life.

Meet the Nelson Team

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Our Company

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Our Work

  • Recruiting for Mock Juries
  • Recruiting for Shadow Juries
  • Recruiting for Voter Studies
  • Recruiting for Qual Boards
  • Recruiting for Consumer Focus Groups
  • Recruiting for IDIs
  • Recruiting for Shop Alongs
  • Recruiting for Community Attitude Surveys
  • Recruiting for Usability Testing
  • Recruiting for Taste Tests

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