Recruiting for Focus Groups
We specialize in recruiting for focus groups and qualitative research.
Recruiting for Focus Groups
Qualitative Research
Selecting the right focus group participants is essential to gaining meaningful insights. We go beyond basic demographics to recruit individuals who genuinely reflect your target audience—taking into account factors like age, gender, ethnicity, lifestyle, and personal perspectives. Our detailed screening process ensures each participant is unbiased, qualified, and free from conflicts of interest, so you get honest, high-quality feedback you can trust.
We are your partners in research, tailoring our methods to your unique needs and goals. Here’s how we help…
Recruitment
We manage focus group recruitment with expertise and efficiency. Our team provides qualified, thoughtful participants who match your audience—every time.
Project Management
Our project management is hands-on, proactive, and detail-oriented. From kickoff to final deliverables, we ensure every step runs smoothly, on time, and to your exact specs.
Tech Support
We manage online research with efficiency and expertise. From platform setup to participant support, we ensure a seamless experience and high-quality insights throughout.
“We are truly impressed with your ability to find great recruits and adapt on the fly.”
Consumer Insights Firm
Supporting Your Next Focus Group
We support your focus group research with expert recruitment and a proven, detail-oriented approach. Our team sources carefully screened participants who reflect your target audience and meet your specific criteria. With decades of experience in qualitative research, we understand what it takes to build a strong, reliable panel.
While participant quality is our priority, we also offer supplemental services to ensure your project runs smoothly from start to finish.
1. Project Kickoff
We align on your case goals, venue, and ideal juror profile to ensure accurate, targeted recruitment.
2. Pre-Screen Campaign & Targeted Outreach
Using your screener, we launch a custom campaign—leveraging phone, digital, and community outreach to find qualified jurors.
3. Pre-Qualifying & Vetting
Each participant is personally screened and vetted to confirm eligibility, availability, and fit—no shortcuts.
4. Confirmation & Communication
Our 3-step confirmation process ensures high show rates, with clear communication and detailed rosters throughout.
5. 24/7 Support & Post-Study Wrap-Up
We assist with check-ins and last-minute fills, and offer post-project support if additional recruiting is needed.
"Your show rates are truly amazing! Let me tell you, I have really missed having Nelson on our projects! There is no comparison!"
Consumer Insights Company
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